Creative:
Technologist
Director
Strategist
I guide brands and cultural institutions toward minimal, inevitable outcomes—bridging strategy, design systems, and emerging tech.
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WaterOverClouds — A Cultural Studio
An artist collective. A venture partner. A space for creative research and cultural innovation.
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La MaMa — Digital & Experiential
Re‑architected La MaMa’s digital presence and built the new site; simplified checkout from 5→3 steps; rolled out SEO/backlinking and team training. Last 12 months (GA4): 893,000 views (+65.4%), avg. session 3m41s (+52.6%), 360,000 sessions (+12.8%), 218,000 users (+8.8%). Engagement quality: 2.48 views/session, 1.65 sessions/user, 4.10 views/user. ~22,100 hours (~921 days) of cumulative attention — +~72% YoY (calc.). Multi‑year lift culminated in doubled traffic and supported a $22M renovation campaign.
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MC² — Activations & Pitches
Re‑architected MC²’s digital presence and built the new site; large‑format brand activations and pitch frameworks; unified physical + digital storytelling; rapid prototypes to accelerate approvals.
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thewayblackmachine.net — ICA Museum
Data‑driven cultural memory interface; installation + web. Recognized with critics’ coverage and institutional programming.
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SerpenSky — Future Systems (R&D)
AI‑informed brand, product, and modular architecture explorations; digital‑twin concepts and narrative systems.
Curative leader with 15+ years across brands, institutions, and startups. Past collaborations include Google, CNN, Gannett, Revlon, Samsung, Marc Jacobs, Venetian Hotels, and Nespresso. I work end‑to‑end—from narrative and identity to systems, builds, and launch.
Selected Fortune 500 & global brands
Names shown for identification only. Collaborations include direct projects and studio partnerships.